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Event Background

Why R & D

R&D investments continue to be under more scrutiny as sluggish economic conditions stall and the pressure to do more with less persists across multiple cross sections of industries. How can you ensure that your R&D dollars are being spent wisely? Creativity and innovation are vital for businesses exposed to globalization, increasing competition, diversity among consumers and rapidly changing technology. Tomorrow’s competitive success will be based on today's cutting edge creative ideas and rapid delivery of these ideas to market. But with an average failure rate of 30-50% in new product development, getting the right idea to market as efficiently as possible is critical to your business success.

If your company is like most, innovation is likely a top priority but few metrics are in place to effectively measure its payback.  Most companies surveyed use five or fewer metrics to track their innovation / New product Development efforts. Finding the right metrics to effectively monitor and measure innovation effectiveness and new product development performance is critical; failure to select and implement the right measures can mean missed opportunities, misallocated resources and poor decision-making.



Attend this Premier conference and Gain Insights into:

  • Industry support for R&D and Innovation in Small and Medium Enterprises
  • Emerging role of Venture Capital in Indian R&D
  • R & D Ecosystem in India beyond 2020
  • Aligning New Product Strategy to Business Strategy
  • Innovation and Development of Products for Niche Application Requirements
  • How to Protect Product Intellectual property & implementing the concept of
    Patent Circumventions
  • Measuring the effectiveness of your product development process
  • Risk Management for R&D Projects
  • Integrating Different Product development Tools to Bridge the Gaps and Drive Learning
  • H.R. Practices and structure
  • Migrating from Process Culture to Innovation Culture
  • Corporate Social Responsibility in the Research & Development Process



Why you must attend

While India might seem like a natural location to expand off shoring into R&D, it is hampered by some serious structural problems that range from not enough home-grown researchers to a lack of government support. India produces around 300,000 computer science graduates a year. Yet, it produces only around 100 computer science PhDs, a small fraction of the 1,500-2,000 that get awarded in the US, or China, every year

The Economist states that 3000 bright ideas result in 100 worthwhile projects, which are narrowed down to 4 development projects. Uncertainty haunts all innovation attempts and failure of course, is always a possibility. Indeed the bedrock of innovation is failure. The reason so many innovation projects fail is due to a lack of a well defined cross-functional

New Product Strategy and insufficient involvement of critical departments during the development and launch of the product.



Who you must attend

Senior Professionals / decision makers of:

• Category/Brand • Innovation/R&D • Business Development • Product Lifecycle
• Project Pipeline/Product Delivery • Technical Services
• Product Development /Management/Strategy/Design
• Marketing/Market Research/Consumer Insights
• Patent attorneys • IPR cell • Patent validators



From sectors:
• Food & Beverage • Healthcare/Pharmaceuticals • Industrial Manufacturing
• Banking/Finance/Insurance / VC’s
• Petrochemical, chemicals & Oil & Gas • Electronics • Energy , Utilities & Power • Retail
• Telecommunications/TV/Media/Online
• IT & ITES


 
SPEAKERS
 
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Dr. Jens Cattarius -
(MD& CEO), DAIMLER AG

Mercedes Benz Research and Development India*

--------------------------------------
Dr. S. Sankaran -
Director, Directorate of ER & IPR
,
DRDO, Ministry of Defence, Govt. of India
--------------------------------------
Dr. Balu Sarma -
President & CTO,
PRAJ -Matrix -The Innovation Center
--------------------------------------
Subhash Bana -
Head R & D India,

Alcatel Lucent
--------------------------------------
S Bhaskaran -
Sr. Director,

Philips Electronics India Limited
--------------------------------------
Dr. Praveen khullar -Sr. Director Development Center,
Sanofi Aventis Group
--------------------------------------
Sham Ponkshe -
Head R & D,
Asia Motor Works Limited.
--------------------------------------
Dr. R Sonde -
Head Research,
Technology & Innovation,

Thermax India Ltd.
--------------------------------------
Arijit Guha Mazumder -
Head -New Product Development
,
Glaxo Smith Kline Consumer Health Care Ltd.
--------------------------------------
Raghavan Muralidharan -
General Manager Engineering,
The TATA Power Company Ltd
Past Chairman IEEE India Council
--------------------------------------
Shree Phadnis -
Chairman,

TRIZ Association of Asia.
--------------------------------------
I V Sharma -
Director R & D
Bharat Electronics Limited
--------------------------------------
Sabaleel Nandy -
General Manager - Water Purifier Business
Tata Chemicals Limited
--------------------------------------

Dr. Lorenz Kaiser -
Division Director Legal Affairs & Contracts

Fraunhofer-Gesellschaft (Germany)

--------------------------------------
Deepak Mehra -
General Manager & Head- Engineering (Hyd./ Mech)

Gilbarco Veeder - Root India Pvt. Ltd
--------------------------------------

Dr. Parveen Arora -
Director Scientist F, NSTMIS Division

Department of Science & Technology, Govt. Of India

--------------------------------------
Dr. Rajiv Narvekar -
Senior Practice Consultant

Tata Management Training Center
--------------------------------------

Jashavant Patel -
VP Global R&D Center

Crompton Greaves Ltd.

--------------------------------------

Dr. R K Malhotra -Director (R&D)
Indian Oil Corporation Ltd.

   
 

What is TRIZ

TIPS" is the acronym for "Theory of Inventive Problem Solving," and "TRIZ" is the acronym for the same phrase in Russian. TRIZ was developed by Genrich Altshuller and his colleagues in the former USSR starting in 1946, and is now being developed and practiced throughout the world.TRIZ research began with the hypothesis that there are universal principles of invention that are the basis for creative innovations that advance technology, and that if these principles could be identified and codified, they could be taught to people to make the process of invention more predictable. The research has proceeded in several stages over the last 50 years. Over 2 million patents have been examined, classified by level of inventiveness, and analyzed to look for principles of innovation. The three primary findings of this research are as follows:

  1. Problems and solutions were repeated across industries and sciences
  2. Patterns of technical evolution were repeated across industries and sciences
  3. Innovations used scientific effects outside the field where they were developed

In the application of TRIZ all three of these findings are applied to create and to improve products, services, and systems.

   
  For more information on TRIZ visit http://www.trizasia.com/whatistriz.aspx
   
  Speaker Opportunities - pv.narayan@ybsglobal.com
   
  Sponsorship Opportunities - deepakp@ybsglobal.com
   
  Delegate Registration - mrd2011@ybsglobal.com
   
     
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